Ducati
In Spring 2009, the North American division of Italian motorcycle manufacturer Ducati – known for industry-leading models including Superbike, Monster, Streetfighter, Hypermotard, Multistrada and SportClassic – began a significant effort to establish a more impressive retail footprint inside their dealerships.

Ducati has a unique bond that began on the racetracks, expressed by the passion of the Desmo Owners Clubs who have evolved into a clan, linked by their allegiance to the Ducati flag, and meet at racetracks and events, at the World Ducati Week and also on Ducati.com.

Despite the passion evoked by the brand, and as most motorcycle dealers carry multiple brands, Ducati felt it needed a point-of-sale differentiator, and worked with Stout on a brand imaging upgrade that would differentiate the company from its competition.

Along with Ducati’s long-term strategic need for a point-of-sale upgrade, was also a very real sense of urgency. The motorcycle manufacturer had developed a partnership with the hit television show “Orange County Choppers,” and the new point-of-sale material was featured prominently in an OCC episode showcasing the Spiderman Ducati model.

Ducati provided Stout with conceptual drawings, but relied on Stout’s expertise to execute the technical drawings and bring the retail products to life.

Proceeding without any technical specifications, Stout developed the drawings, manufactured and shipped the products, and had them installed in concert with the Orange County Choppers-Ducati partnership launch.

The products include the entire spectrum of Stout’s point-of-sale program development expertise – interior and exterior building fascia and signage, bike stands, illuminated totem display stands, and custom-made Ducati sales desks.

The program was considered an unmitigated success, and Stout continues to be Ducati’s strategic point-of-sale marketing partner across the U.S.